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Originally Posted by Martha Farkas
You are an EA who has targeted the people that don't have a computer? Good luck with that! There can't be many people who don't use a computer to start their search and then go to where they want to look!
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I didn't say I was an EA, and didn't say I was targeting anyone. I'm suggesting that the figures are, whether by accident or design, being talked up by those with a vested interest, and that there may well be significant pockets of the country or the population where the scenario described by the online EAs may well not apply. I'm also suggesting the figures may have no sound basis, and may be totally fabricated to grab headlines, such as Ms Beeny's 99% claim.
But let's assume someone does make up a shortlist, they're moving 250 miles away. Taking their shortlist, they go look at the area, look at a few houses over a long weekend, or similar break. If they want to find out what's new since they looked on the internet, or what's upcoming, what would you have them do? Go hunting for an internet cafe, library, or similar internet access point, or - and here's the radical strategy - walk into the local agents' offices and
ask?
Quote:
Originally Posted by Martha Farkas
Does anyone start by walking up the High Street hoping that there might be an estate agent there? You Scottish are a different market though so please note that I am talking about the English market
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I don't know for certain if they start that way or not. I doubt anyone does know for certain. I do know that in two towns close to me, there's 5 agencies in one, and 9 or 10 in the other. They don't need to 'hope' there's an EA there, as it's virtually guaranteed. I walk/drive along the high streets, and people are stopping outside them all the time, and inspecting what's on offer. It might be different in your town, but that's how it is here. I don't know how many of them are window shoppers, don't know how many take the next step of going in, and are serious buyers, but they stop. They look. They talk about what's in the windows.
Quote:
Originally Posted by Martha Farkas
Just to clarify my point as you asked me to. I think that the internet EA who does away with an expensive office and lowers his / her prices and carries on with valuations, viewings, negotiating and closing in person will do very well. Matching a buyer with a seller will now be done more or less exclusively online, I think
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And how would you suggest this operation be run, if not from an 'expensive office'. From a cheap office, or from no office at all? How do you carry out 'closing in person' without an office in which to meet buyers and sellers? Move out of town? Relocate to a faceless commercial park in the wilderness? The first agent to do that up here will be the first to lose business, I suggest....